About Indirect Channel

Since we began trading in 1998, we've launched brands such as Businessbuyguide, Commsbuyguide and ITbuyguide, designed to provide specialist services for business buyers. Our mission has always been to connect the right buyers with the right suppliers, and our business has always focused on using the Internet as our main channel to market. Between 1998 and 2004, we changed the way that buyers looked for and found the right suppliers, through our revolutionary buyer/supplier matching service.

Between 2005 and 2006, Segun Osu, Nick White and Tim Trent joined our senior leadership team and advisory board. This team had previously been working together at Gartner, the worlds largest technology research and marketing organisation. As VPs and Directors at Gartner, they brought leadership and management skills, and specific expertise in ecommerce, consulting, marketing and research.

In 2006, to exploit the experience and knowledge of our leadership team and advisers, we launched brands such as ITbuyguide and Commsbuyguide that focus exclusively on matching buyers and suppliers across the technology and telecommunications industries. In 2006, we also made significant financial investments in the backend technology required to streamline our buyer/supplier matching operations. Our technology infrastructure provides significant competitive advantage by allowing us to very quickly and efficiently evaluate buyer requests and match these to appropriate qualified suppliers.

By early 2007, our clients included leading technology and telecommunications vendors such as Alcatel Lucent, Aastra and Netsuite, and/or their resellers. We continued to focus our attention on serving a diverse mix of small and large technology and telecommunications suppliers across the UK. Leading buyer organisations such as IG Index, Virgin Media, Morgan Stanley and BA Service use our Buyguide service, as do a wide range of mid sector businesses and SMBs from across the UK. In 2007, ITbuyguide and Commsbuyguide brands were joined by CRMbuyguide and VoIPbuyguide, and our buyer/supplier matching service was expanded to include categories such as Business Technology Software, Ecommerce, IT Support and Communications.

In 2008, we will continue to serve Business Buyers and Business Suppliers. Businessbuyguide, a service that matches buyers with suppliers across general business categories, including technology, was launched at the end of 2007

Overview

We give technology suppliers fast access to motivated buyers who are actively looking for their products and services.  We provide technology buyers with uniquely practical information to help them identify and deploy relevant products and services within their busineses.

We give buyers the specific guides they need to make better informed decisions.  The old maxim is true, "give buyers what they want and they will come".  We also target buyers based on the specific key words and phrases that they use to search for products and services on major search engines.

Our methodology ensures that we only attract motivated buyers who are looking for your products or services. Nobody has better access to motivated technology buyers who are actively looking for your products and services today.  

Our service provides your organisation with fast access to new motivated buyers. We provide you with sales leads and reduce your costs, risk free.

Contact us today to hear how we can drive motivated buyers to your business.

Vision

Our vision is simple.  We want to be your primary route to motivated technology buyers.  We also want to be technology buyers' preferred and trusted route to quality technology suppliers.  

Our simple innovation will be combined with insights from the indirectchannel User Group – a group of forward-thinking, successful businesses who've embraced our approach to sales lead generation. They help us continually enhance the features, functions and capabilities of our service and processes.

This approach ensures that indirectchannel is never out of step with a dynamic market or your ever-changing requirements.